Increased physical activity and improve nutrition in school, home and community


The Rochester City School District was awarded three-year grants in 2011 and 2013 in excess of $2.8 million to the following schools to increase physical activity and healthy eating opportunities. The schools received funding to support coordination and implementation of activities as well as training and technical assistance.

The following schools received additional support for out-of-school time programming to increase physical activity and healthy eating over the next three years:

The following school received support for their universal pre-kindergarden program to increase physical activity over the next three years:

Action for a Better Community
 received a two-year, $170,940 grant in 2015 to provide opportunities to engage Head Start parents in activities that result in healthy behavior change.

Monroe Community College Foundation received a three year $739,573 grant in 2014 to support a summer camp for students from the Rochester City School District (through 2016).

North East Area Development has received $613,310 since 2011 to support the development of a healthy corner store and engage with families around healthy behavior change.

Rhythm Society received a four year $32,416 grant in 2013 to provide an after school dance club for School No. 12 students.

River Flow Soccer Club received a four year $51,882 grant in 2013 to support an after school soccer club for students from School No. 12.

YMCA of Greater Rochester received $577,179 in funding to support three after school programs. Students from Dr. Walter Cooper Academy School No. 10, Theodore Roosevelt School No. 43, and John James Audubon School No. 33 will take part in programming that includes physical activity and opportunities for healthy eating.

Action for a Better Community was awarded $307,841 in 2008 to provide increased physical activity and healthful meals to children in five Head Start centers using the I Am Moving, I Am Learning curriculum.

University of Rochester, Center for Community Health received $481,516 in 2010 to provide interactive workshops to parents in support of healthy behavior change.

Children’s Institute was funded for $1,262,535 in 2007 for a collaborative effort to create Greater Rochester Healthy Child Care—a childhood obesity and overweight prevention project in 108 child-care settings using Hip-Hop to Health Jr. in family child care settings and Eat Well, Play Hard, Enhanced in child care centers.

City of Rochester received $62,000 in 2011 to expand its Recreation on the Move program by adding a second vehicle to serve the city.

City of Rochester received $175,000 in 2012 to provide after school programming in multiple locations throughout the city.

Community Place of Greater Rochester received $206,937 in 2011-2013 to support new and creative ways to provide opportunities for families to live a healthy lifestyle.

James P. B. Duffy School No. 12 received a $275,000 three-year grant in 2010, to increase physical activity for students, including adoption of a school wide recess policy and incorporation of physical activity into classroom instruction.

Louis A. Cerulli School No. 34 received $275,000 in 2010 to increase students’ physical activity throughout the school day, including action-based learning in the classroom.

Rochester Childfirst Network received a grant of $97,139 in 2011 to provide support to family child care providers in their continued implementation of Hip Hop to Health curriculum.

Honeoye Falls-Lima Central School District’s was awarded a $230,503 three year grant in 2008 to improve fitness and nutrition at Manor Elementary School.

Penfield Central School District received $293,307 in 2008 to implement multiple strategies to increase physical activity for students at the Cobbles Elementary School.

Webster Central School District was awarded $297,308 in 2008 to implement programming to increase physical activity at State Road and Schlegel Road elementary schools.

Wilson Commencement Park received $140,263 in 2011 to improve the health of families on the WCP campus.

YMCA of Greater Rochester was awarded $300,038 in 2007 to improve the culture and behaviors in three urban YMCA child care centers. The Y also received $116,888 in 2011-2013 to support behavior change among parents.

Advanced policy and practice solutions


Healthi Kids, an initiative of Common Ground Health, had been a Healthy Weight grantee since 2007. Healthi Kids is a community-based coalition advocating for policy and practice changes that support children, including advocating for better school food, safer, more accessible play areas, healthier, more nutritious food standards at preschool and childcare centers, at least 60 minutes of physical activity, and policies that support breastfeeding. Healthi Kids received $360,000 in leveraged funding from the Robert Wood Johnson Foundation, and $1.25 million over five years from the New York State Department of Health.

The Children’s Agenda received $701,939 in 2013 to support the development of the Childhood Healthy Weight Leadership Council.

Engaged the clinical community

The clinical community is an important component to the overall Childhood Healthy Weight strategy. The Health Foundation has partnered with the University of Rochester Medical Center and the Monroe County Medical Society to assist pediatricians and family providers in their efforts to support families making healthy behavior changes.

Former Grantees & Other Funding

Monroe County Medical Society received $65,000 to provide outreach and support to physicians’ offices in Monroe County promoting the 5210 message and providing educational materials.

University of Rochester Medical Center was awarded $769,563 in 2008 to establish learning collaboratives for pediatric practices to improve the tracking and documentation of body mass index (BMI), and nutrition and physical activity counseling provided to parents and children.

University of Rochester Medical Center received $272,335 in 2007 to perform a prevalence study of childhood overweight and obesity in Monroe County. An additional $123,570 was provided in 2013 to re-assess the prevalence of overweight and obesity.

Executed a community communications campaign

In 2007 the Health Foundation launched a multi-media campaign, Be A Healthy Hero 5∙2∙1∙0 that encouraged children and their families each day to:

Eat 5 servings of fruits and vegetables
Spend no more than 2 hours watching TV, playing video games or surfing the net
Get at least 1 hour of active play
Drink 0 sugar-sweetened beverages