Initially, the Health Foundation began a community-wide childhood healthy weight initiative in 2007 to increase the prevalence of children at a healthy weight.  While the goal remains the same, in 2012 a revised strategy was approved by the Health Foundation’s board of directors, which included significant refinement of the initial approach. The geographic scope was narrowed to the city of Rochester as opposed to Monroe County, and the targeted age range was modified to 4- to 10-year-olds (originally 2- to 10-year-olds). The strategy includes four tactics:

  • Increase physical activity and improve nutrition in school, home, and community
  • Advance policy and practice solutions
  • Execute a community communications campaign
  • Engage the clinical community