In 2007, as part of our Childhood Healthy Weight Strategy, the Greater Rochester Health Foundation launched the “5∙2∙1∙0 Be A Healthy Hero” initiative which included a multimedia communications campaign and website. As part of the natural evolution of the campaign, combined with an updated Health Foundation strategy, the 5∙2∙1∙0 Be A Healthy Hero website and social media channels are no longer active. We thank all of the supporters who have followed the 5∙2∙1∙0 Be A Healthy Hero campaign and have helped kids in our communities stay healthy.

We encourage you to visit for information about healthy eating, healthy activities, and the importance of play.