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The Greater Rochester Health Foundation will invest in public health initiatives which facilitate people's ability to make responsible choices and that help them to maintain good health status, prevent illness and disability, as well as effectively manage existing health conditions.
Prevention
Childhood Healthy Weight Initiative
One of the Greater Rochester Health Foundation's first long term investments is focused on prevention, and more specifically on the prevention of overweight and obesity in Monroe County, beginning with children. A ten-year Strategic Plan was developed to address the growing epidemic by a diverse Task Force with a wide range of expertise and experience.
The goal of the Strategic Plan for the Prevention of Childhood Overweight and Obesity is to reduce the prevalence of overweight (BMI>95th percentile) in Monroe County children ages 2-10 years from approximately 15% to 5% by 2017. Interventions will target schools, childcare facilities, communities and clinical practice settings. The focus will be on increasing physical activity, improving nutrition, advocacy efforts and a community communication campaign.
Adolescent Overweight and Obesity
The GRHF is working with experts in adolescent health to determine the most effective strategy to engage adolescents in healthy eating and physical activity.
Lead Poisoning
Coalition to Prevent Lead Poisoning
Neighborhood Lead Education and Awareness Campaign
$150,000 to increase community's knowledge of the risks of lead poisoning and how to protect their families.
www.leadsafeby2010.org
City of Rochester Bureau of Housing and Project Development
Lead Safe Homes Project
$1.5 million for a portion of zip code 14621 for repairs to reduce lead paint threat in homes.
www.ci.rochester.ny.us
Action for a Better Community, Inc.
Lead Resource Center
$380,000 to provide hands-on support to families on how to assess lead risk and apply for funding.
www.abcinfo.org
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